Rapid diffusion of broadband can only happen if there is high demand. Demand depends on the services, applications and content – many cases which does not need a large amount of government effort to spur adoption. The key drivers of demand are awareness, affordability and attractiveness of content.
India too is very keen on ensuring that the Indian population are aware and possess the relevant skills so that they will be able to make the maximum use of Broadband. According to the Indian NTP 2012 Skill development is a key area. There are a number of studies and reports on the drivers of Internet use in India. Some of them are given below. According to a report by Deloitte Digitisation and subsequent dissemination of education content would remain one of the dominant themes of ICT-adoption during the course of 2013.
Driving Demand - Approaches to Enhancing Demand for Broadband and Networks and Services
Instagram ad platform reveals user statistics - Instagram facilitates photo/ video sharing and social networking. Instagram community consists of over 400 million and is one of the largest ad platforms in the world. Access to this ad platform provides access to Instagram user data.
Gender equality goes online; women call for equal internet access - Uganda has joined the rest of the world to launch the Women’s Rights Online Research. Women of Uganda Network (WOUGNET) gender policy officer, Irene Murungi said it’s important to get more Ugandan women involved in internet policy debates.
Mobile broadband is best prospect for connecting the developing world, UN says - Mobile broadband will provide a ‘pivotal role’ in connecting parts of the world that are not yet connected, the United Nations says.
Socio-Demographic Factors Affecting Attitude towards Information and Communication Technology Usage - Rural communities in Malaysia have been encouraged to develop themselves with ICT skills and knowledge. To encourage rural people to use ICT, they must have positive attitude towards it and this study would specifically investigate the rural community leaders attitude towards ICT usage.
How the Internet Gender Gap Affects Women - Cheap and open access to the internet is one of the main equalising tools of our generation. Unfortunately, considerably fewer women have access to the internet than men, especially in the developing world.
ITU Broadband Report – BB Ecosystem - There is growing evidence that the creation of digital content and digitization of existing information are important drivers of the digital economy. It is not just about connecting individuals, but connectivity and services are driving a new digital ecosystem (Booz & Company). Digital content in different languages is an important driver of demand.
Global mobile subscriptions to reach 7 bln by year-end – ITU - There will be more than 7 billion mobile subscriptions in the world by the end of this year, up from 738 million in 2000, according to a report by the ITU. Globally, 3.2 billion people will be using the internet, including 2 billion in developing countries. Internet penetration is expected to jump to 43 percent from 6.5 percent, with the proportion of households with internet access at home advanced to 46 percent this year from 18 percent in 2005
The New Wave - One of the most exciting findings of the South African Network Society Survey is that the profile of Internet users has changed. Many Internet users are on very low incomes. In spite of the poor fixed-line infrastructure in South Africa, people are managing to connect using their mobile phones. But our research show they are also utilizing increased opportunities to connect in schools and colleges, and in Internet Cafes. We are calling this the New Wave because this change in who uses the Internet and how they connect offers the prospect of changing what happens on it – changing its content and even its purpose.
Wired for wealth – Korea/IT: features - Reports that despite the fact that South Korea is one-tenth the size of South Africa, far removed from the largest markets and, until a couple of decades ago, was ensconced in an agricultural economy, the country is now one of the world’s 15 largest economies.